About Us

Smart websites. Bold strategy.
Artist Dynamix helps future-ready brands grow
with SEO, automation, and design that delivers.

Artist Dynamix

Beautifully disruptive local marketing,
inspired by the creatives who change the world.

Beautifully disruptive marketing is about building smart, creative website systems that make you more efficient and make you stand out.

We use it to help local businesses, non-profits, and creative entrepreneurs show up with clarity, consistency, and momentum.

Design. Automation. SEO. Strategy. All working together to break through the noise and build your vision.

Our Process

How we approach digital marketing projects

Beautifully disruptive marketing isn’t a one-time campaign. It’s a cycle. One that starts with clarity, builds with intention, and adapts through real-world results.
Here’s how it all works…

01.

Clarity

We start by getting to know your business inside and out. Who are you really trying to reach? What matters to them? What makes you different from the rest? We dig into your audience, your positioning, and your competition to get a clear picture of where you stand, and where the opportunities are. This stage sets the foundation. Without clarity, everything else is guesswork.

02.

Creation

Once we’re clear on the strategy, we build. That could mean a website, landing page, automation flow, SEO strategy, Google Business Profile, or content system; whatever moves the needle. We focus on tools that work together to support your goals and create momentum. It’s not about looking good. It’s about getting results.

03.

Connection

This is where everything comes together. We launch, promote, and start driving traffic; connecting your offer to the right people, in the right places. Then we track performance so we can connect the dots: what's working, what’s not, and why. That clarity connects us back to the beginning armed with better data, so each round is more focused, more effective, and more aligned with your goals.

A Commitment to Community

We don't just build websites in Western Massachusetts

Artist Dynamix is active in many facets of community life in Western MA and beyond.
For us, community isn’t an add-on; it’s part of how we work. We’re local, everywhere we go.

Regional
Business Network
Participation

We’re an active member of the Amherst Area Chamber of Commerce and deeply involved in regional networks that support small businesses, creatives, and nonprofits, including the Western Massachusetts Economic Ecosystem Summit and the Artshub of Western Massachusetts.

Community
Platform
Development

We’ve created platforms like Inc413, Amherst Now, and Valley of Writers to help people stay informed, find opportunities, and tell their stories. These platforms are designed to bring communities together, spark collaboration, and make visibility more accessible to those who need it most.

Free
Training
& Workshops

Over the years, we’ve offered free workshops and strategy sessions for nonprofits, small business owners, and creatives from Amherst, Springfield, Northampton, and other parts of the region, helping them navigate digital marketing with clarity and confidence.

Marketing
Support for
Nonprofits

Our flagship community support initiative, AdX Uplift, is a program that provides hands-on digital support to nonprofits in the cultural sector. Through AdX Uplift, we offer donated services like website design, audits, marketing automation, and strategic consulting.

We volunteer 20% of our time to support creative enterprise

Artist Dynamix was inspired by creative entrepreneurship. We honor this legacy by setting aside time to work on websites, digital marketing campaigns and media strategies for selected creatives and cultural institutions - for free.
We call it AdX Uplift.

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We volunteer about 20% of our working time to selected non-profit initiatives that support content creators, arts, and culture.

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Even before we began this company, we pledged that 20% of our profits would go towards supporting selected arts & culture initiatives..

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We're committed to being solid members of the creative economy through our research, services & all-round contribution.

Our Values

These are embedded into everything we do...

We don’t have values we hang on a wall and forget. We have SALSA, and we build it into everything.

SALSA is both an acronym for our values and a reminder to move fast, stay sharp, add lots of flavor, and show up with soul. It’s how we work. It’s how we help our clients win.

So SALSA is neither a condiment nor a type of dance, but a mix of both in the kitchen of creativity that doubles as an endless dance floor. Here’s what that means to us…

'S' is for Speed & Impact

We work quickly, but with intention. That might mean launching a landing page overnight, turning around website updates in a day, or setting up automation flows that free up hours for your team. Speed matters when momentum is on the line.

'A' is for Artistic Creativity

Our team has deep ties to artists, writers, performers, and makers; and we carry that creative energy into everything we do. We mix this mindset with sharp strategy and smart tech, blending intuition and data, story and structure, creativity and code.

'L' is for Leveraging Technology

We use tech to make life easier; for you and for your customers. That means automating the repetitive stuff, simplifying the complex stuff, and connecting the tools you already use. Internally, we leverage technology to produce better results for you.

'S' is for Seeing People

We don’t build for algorithms. We build for humans- and factor algorithms in. We see the people behind the brands we work with, and we help them be seen. We also see our own team: the work they put in, the ideas they bring, and the lives they’re living outside the screen. We support each other. We challenge each other to grow. We celebrate personal and career victories.

'A' is for Adaptability

Change is the constant. We lean into it. We test, tweak, and rebuild when needed, always looking for the next move, not clinging to the last one. We learn new tech, keep up with changing markets, and bring that knowledge straight to our clients.

And there it is. SALSA.

It is because of SALSA that we have AdX Uplift and our AdX Wonder projects. It is because of SALSA we launched initiatives like Automation Stacks, Hosting Stacks, Max for Google Business Profiles, and Local Spark.

Every client’s different. Every project has different ingredients. SALSA is in all of them.

Our
Story

Hi, I’m Fungai, the founder and CEO of Artist Dynamix.

For over 20 years, I’ve been building websites and digital systems that help people show up, stand out, and grow. I’ve worked with banks, transport companies, membership organizations, nonprofits, and small businesses; always with one goal: to build digital products that make a real difference.

Artist Dynamix started as an idea to bridge the gap between creative energy and digital strategy.
What began with a focus on artists and creatives has expanded into work with local businesses and nonprofits.

I’ve seen firsthand how hard it is for creatives to build visibility while staying true to their craft.
And I’ve watched small businesses and nonprofits struggle with websites that don’t deliver results instead of systems that move them forward.

And too many times, the solutions out there are not optimized for strengthening local businesses and ecosystems.

That’s why we exist.

At Artist Dynamix, we use beautifully disruptive marketing, smart systems, and a lot of SALSA to help local businesses connect the dots and show up in ways that feel true, bold, and effective.

Inside AdX

Take a peek at what's happening behind the scenes at Artist Dynamix

Sept 3, 2025 – Amherst Now hits 1,000 notices & 1,000 monthly visitors

Sept 1, 2025 – Amherst Now launches Lost & Found section

July 28, 2025 – Introducing a bundle of marketing joy for Amherst Area businesses

We’re Amherst’s favorite web design studio and SEO agency- and we don’t take that lightly

July 8, 2025 – New search tools for Artist Dynamix, front and back

July 7, 2025 – Join the Artist Dynamix Partner Network

Digital Marketing Insights

Read our latest digital marketing articles, blog posts, case studies, and research.
We share information to help local businesses, nonprofits, and creative entrepreneurs
use digital marketing to connect with clients, grow, and become more successful.